Tarja Niemelä, Ph.D., School of Business and Economics, University of Jyväskylä, PO Box 35, FIN-40014, Jyväskylä, Finland, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..


We contribute to the entrepreneurial intentions literature by applying the theory of planned behaviour and resource-based views to the model of active entrepreneurs’ intention to develop their pluriactive usinesses. Using our 2012 survey data from farm firms in Finland, we address the limited focus on active entrepreneurs and their intentions to develop on-going income-generating, off-farm related business activities. We found that attitudinal proxy antecedents such as innovation, cooperation and growth for pluriactivity differ for active and non-active entrepreneurs and with respect to the entrepreneurs’ age and production line and innovation behaviour.

Keywords: entrepreneurial intentions, off-farm related business, pluriactive entrepreneurs, theory of planned behavior, resource-based view.