Huei-Ching Liu, Research Assistant, Department of Bio-Industry Communicaton and Development, Natonal Taiwan University, Taipei, No. 1, Sec. 4, Roosevelt Road, Taipei, 10617, Taiwan; e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Ching Yin Ip, Research Assistant, Department of Bio-Industry Communicaton and Development, Natonal Taiwan University, Taipei, No. 1, Sec. 4, Roosevelt Road, Taipei, 10617, Taiwan; e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..
Chaoyun Liang, Professor, Department of Bio-Industry Communicaton and Development, Natonal Taiwan University, Taipei, No. 1, Sec. 4, Roosevelt Road, Taipei, 10617, Taiwan; e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..

Abstract

Journalists have been facing a variety of challenges and are even being laid off in the face of changing media ecosystems in the age of digital convergence. Sharing similar characteristcs with entrepreneurs, numerous journalists have worked together to develop social enterprises, ataining social change through business approaches. The present study explores the intentons of former and current journalists to establish social enterprises, using questonnaires focused on personality traits, creatvity, and social capital. Results reveal that creatvity was found to have a signifcant influence on the social entrepreneurial intentons of journalists, as does having higher bridgingtype social capital.

Keywords: creatvity, entrepreneurial intenton, personality traits, social capital, social enterprise.