Sweden’s agriculture industry has faced many challenges in recent years. Among the most severe challenges are the decrease in the number of small and medium-sized farms, the decrease in the number of people employed in agricultural actvites, and the increase in governmental regulatons and legislaton governing such actvites. At the same tme, the demand that agriculture contributes to sustainable social and ecological development has increased. Although research shows that sustainable business model innovaton (SBMI) contributes to the creaton of sustainable businesses and to the development of a sustainable society, Swedish agriculture has not been at the forefront in the use of SBMI. The purpose of this paper is to examine the barriers to SBMI in Swedish agriculture in order to understand why farmers seldom engage in SBMI. This qualitatve study follows the Gioia methodology and data for the analysis were acquired in semi-structured interviews with entrepreneurs at six family farms in Sweden. The paper makes a theoretcal contributon to the research on SBMI with its focus on sustainable entrepreneurship in the Swedish agricultural industry. The paper concludes that the barriers to SBMI are external, internal, and contextual.
Keywords: sustainable business model innovaton, barriers, agricultural entrepreneur, sustainable entrepreneurship.