This paper sets out to study recent developments in the relatively new area in management theory - Age Management. First the general labor and financial market conditions are specified which have led to the growing need of an age-oriented strategy for employment in the company. Next the concept of Age Management is defined, both from the macro, enterprise-level and individual perspectives. The next section studies the benefits derived from implementing Age Management for the company and its employees, followed by a section on specific Age Management tools and measures. The penultimate section explores the prerequisites for successful implementation. This paper finds that Age Management as a concept is gaining ground, predominantly in managing and retaining near-retirement-age workers. Concluding, we find that there is a significant need for more comprehensive Age Management and effective Age Management measures to maintain firms’ and economies’ competitiveness in the face of demographic decline.
Keywords: demographics, age management, employment, age-oriented strategy, working practices.